| Summary of workshop content and approach
This intensive, practical 1-day workshop will help you market yourself professionally, ensuring your personal accomplishment and the success of your business.
Order Printed Brochure | View more courses
Course Outline
The power of image
- Understanding the psychological processes by which people judge others
- Identifying your company's image and requirements in their market
- Creating industry and client profiles to determine what people expect from you
- Using what you know to enhance your professional image in every situation
|
Dressing for success
- Identifying the style of dress best suited to each client and occasion
- Taking a closer look at dress codes
- Learning to distinguish good from bad fabric and understanding how this impacts your image
- Dressing to flatter your figure
- Creating a stylish, professional wardrobe without ruining your budget
|
Mastering modern business etiquette
First impressions last - which is why it is essential that you get it right from the start.
- Using the correct forms of greeting and handshake in the right situation
- Making introductions correctly
- Exchanging business cards: how and when
|
Conducting yourself in the close quarters of an office and, in particular, a boardroom may look simpler than it is.
- Determining the correct seating arrangements for large and small groups
- Recognising the key decision makers in the group
- Managing the agenda to ensure that all topics are covered in the shortest possible time
- Presenting your ideas with impact and actively listening to those of others
- Dealing with conflict to ensure that differences in opinion add to the discussion
- Reading and managing body language to your own benefit
|
As many business deals are concluded in the 'social' environment of business lunches and other business entertainment events, it is essential to extend your professionalism to this arena.
- Drawing up your guest list and correctly inviting your business guests
- Learning all there is to know about dining etiquette
- Knowing which wines to order as a compliment to any meal
- Paying the bill and leaving a tip
- Managing a variety of other business functions: cocktail parties, luncheons, sports events, etc.
- Giving and receiving business gifts in a professional manner
|
Reviewing etiquette across the cultural divide
- Comparing local and international views on punctuality
- Evaluating different interpretations of dress
- Understanding culture-specific variations in body language
- Looking at business cards and gifts from the viewpoint of other cultures
- Showing your respect for your business associates by respecting cultural differences
|
Ensuring that you know how to use the telephone, fax machine and e-mail appropriately will enable you to enhance your professional image in an environment where face-to-face communication is impossible.
- Answering, making and returning calls professionally
- Screening calls without aggravating your callers
- Dealing with rude or aggressive callers
- Providing outstanding service to both internal and external by phone, fax or e-mail
- Acquiring professional cellular phone and e-mail etiquette
|
Request Proposal for On-Site Training
|
